Advertisements are always interesting! A few advertisements
and characters associated with them always remain very vivid in every viewers
mind!
How can one forget Gabbar Singh who was standing tall with
Britannia Glocuse D biscuit !
Can anyone forget the Amul Girl…Utterly Butterly delicious
one with Polka Dotted Skirt !
Can anyone forget the jingle of Nirma, Vicco Vajrathanthi !
The smart old lady who used to endorse Ajantha Clocks !
Only Vimal Tag line which was endorsed by Vivan Richards,
Ravi Shasthri, Alan Border etc. !
“Gattu” the painter Boy of Asian paints !
When you think of colours think of us ….Jehnson &
Nicholson paints!
Neighbors envy owner’s pride…Onida !
A women expresses herself in many ways …Khatau Sarees !
The list is endless.
Cadbury India was all along known for its great campaign for Dairy
Milk Chocolate!
From the very old days tag line “ Gift For Someone you love”
to “ Kuch Mita Ho Jayee” every single advertisement of Cadbury India Dairy Milk
Campaign evoked great response.
When young girls were chosen as the prime target
there were advertisements with a young cricket fan …girl virtually gyrating and
dancing her way to the cricket stadium. There was an advertisement featuring a
girl with handful of Mehandi trying to eat a bar of Cadbury Dairy Milk.
Many of Cadbury’s Dairy Milk advertisements featured
permanently in best category. But the recent one which is being telecast as “
Interstellar Party” leaves a lot to be desired. Visuals of aliens, is totally a
different concept for a brand focusing relationship and nurturing social
encounters. The dance of aliens looks as if a tooth paste advertisement is
aired and they are eroding and corroding teeth !
There is a milk can on the pack and visual. Cadbury’s famous
visual impact is that of a Glass & Half of Milk !!
This I would rate as a way the brand is moving away from the
loyal customers!!
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